Hailuo AI has officially rolled out its Start-and-End Frame feature and is offering it free and unlimited for seven days. The company has also kicked off a creative challenge called the “AI Video Riddle” where users can make videos using both start and end frames and share them for prizes.
Promo window
7 days of free and unlimited Start and End Frames on Hailuo AI. The window runs now through September 17, 2025 at 16:00 UTC+8, which is 13:30 IST. Challenge is on. Craft the boldest, funniest, most unexpected stories. Where will yours begin and how will it end?
The Start-End Frame feature lets creators upload one image to begin and another to end their video project. Hailuo AI then fills in the story between, producing animations or transitions that connect the two frames. Users can also work with only a start frame or only an end frame depending on their idea.
This new feature is part of a promo that runs for seven days. During this time users get unlimited access to the Start-End Frame tool at no extra cost. After the free week ends the usual usage rules will apply.
The AI Video Riddle contest asks participants to use that new feature. Users must upload their start frame and end frame, build a story or transformation between them, then share on social media with specific tags as Hailuo demands. Prizes include memberships and gift cards. Several tech media sources report this.
Hailuo says its model — version Hailuo 02 — supports 768p or 1080p quality when both frames are used. If a user only picks a start frame, 512p is available. The tool also handles motion, lighting changes and transitions quite smoothly, according to early testers.
Reactions
Many users are excited. One user said the unlimited feature is going to make “crazy ideas possible”. Another complained that the interface gets slow when traffic spikes. Some people are already planning their riddle stories. Others are asking when the promo will come for users in regions where the app is not yet available.
What to watch
Will Hailuo AI enforce strict rules for contest entries such as image content, copyright or style? How fair will judging be? Also whether the free week will lead to longer term paid plans that limit usage heavily.
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